Small changes can have a massive impact. As an entrepreneur, I found this to be especially true when it came to my own health after a series of minor improvements in nutrition delivered more energy, clarity and productivity in all parts of my life.
With this in mind, I set out to design FLTbar to be a healthy, delicious and convenient source of nutritious energy. I wanted a bar that would deliver sustaining energy whether I was heading into a meeting, a workout or a night out. I also wanted something that was natural, and wasn't weighed down with artificial ingredients I couldn't pronounce, let alone digest. It had to be both flavorful and healthful, natural and affordable, satisfying and convenient. And importantly, it had to be something my friends and I would enjoy eating every day.
Our goal is to empower entrepreneurs, creators and adventurers to do more with their time and talents as they advance innovation and inspiration in communities around the world.
Like many founders, I knew very little when I started. Making the early bars took several trips to local grocery stores and late nights making bars in a small food processor in my kitchen. After many iterations and working with a team of experts, we landed on a recipe that delivered on our goals, packed with natural ingredients, 12 grams of plant-based protein and as much caffeine as a cup of coffee.
After some messes and mistakes, we’re still learning and growing. But from the first few months making a few dozen bars to where we are today producing for people across the country, we have remained committed to giving entrepreneurs, creators and adventurers the fuel to fly.
We are just taking off, and I'm so grateful you are part of the journey.